Strategic Product Advisory
for Revenue Leaders
Aligning product portfolios with growth ambitions
You're Navigating Complexity
The Product Revenue Gap
“Our roadmap is full, but our growth is flat.”
You're shipping features at velocity, but they aren't translating into measurable revenue impact.
The "Frankenstein" Portfolio
“We have disconnected products that don't sell as one.”
After years of acquisitions or siloed innovation, your business unit offers a fragmented bag of tools rather than a unified solution.
The Strategy Gap
"We have high-level goals and low-level tickets, but nothing in between.”
There’s no strategic bridge translating that vision into a coherent product direction.
What I Bring to Your Strategic Challenges
I align your product portfolio with your growth ambitions.
Payments and Fintech Strategy
I help payments and fintech leaders make product portfolio, go‑to‑market, and business model decisions that turn complexity in rails, wallets, and partners into profitable growth.
Portfolio and Product Optimization
I bring multiple products and acquisitions into a cohesive portfolio with clear revenue objectives and differentiated market positioning, so buyers see one compelling solution instead of a fragmented toolkit.
Business Unit Growth Acceleration
I partner with revenue-focused leadership to shape product direction and commercial strategy at the business unit level—aligning the roadmap with business targets and defining what to build, why, and how it maps to revenue expansion.
The Three Layer Growth Model
Strategic Questions
- Which products drive revenue?
- What pricing maximizes value capture?
- Which segments offer highest ROI?
- Build, buy, or partner?
- How does portfolio create moat?
Business Outcomes
- Revenue growth
- Margin expansion
- Market position
- Competitive differentiation
- Sustainable advantage
Execution Questions
- What capabilities needed?
- Minimum viable feature set?
- How do products integrate?
- What architecture enables strategy?
Product Outcomes
- Feature velocity aligned with revenue
- Product-market fit
- Integration coherence
- Technical enablement
Process Questions
- How do teams deliver?
- What tools optimize workflow?
- How to scale operations?
- Process improvement
Operational Outcomes
- Sustainable delivery
- Team effectiveness
- Reduced friction
- Process optimization
The Three Layer Growth Model In Action
Friction to Revenue
The Challenge: Merchant onboarding required 60 minutes of manual process and extensive internal resources. The roadmap was full of features, but the business was leaving money on the table with slow time-to-revenue and operational drag.
The Approach: Reframed product strategy around revenue outcomes, not feature velocity. Transformed merchant onboarding into a 7-minute self-service experience—eliminating the bottleneck without cutting scope.
The Result: 99.5% reduction in time-to-revenue. Improved customer satisfaction and operational efficiency simultaneously. This is what happens when product roadmap aligns with business goals.
Scaling Revenue Through Integration
The Challenge: Customers saw fragmentation with managing two different platforms with rising technology costs for their specific business needs.
The Approach: Mapped the customer problem back to portfolio strategy. Designed unified API connecting previously siloed platforms, turning technical fragmentation into differentiated competitive advantage. Aligned commercial incentives with technical architecture.
The Result: Multi-million dollar deal closed at launch, increased revenue through value-based pricing and strategic feature prioritization. Strategic product decisions unlocked new commercial growth.
Who I Partner With
Ideal Engagement Profile
Company Stage:
→ Series A/B with $2M+ ARR
→ Series C/D navigating next phase of scale
→ Profitable companies making platform investments
Founder/Executive Profile:
→ CEO/Founder navigating strategic complexity
→ GM/Business Unit leader with P&L responsibility
→ COO building operational systems at scale
→ CPO/CTO making architectural and business model decisions
Strategic Challenge Characteristics:
→ Complex with no obvious answer
→ Requires cross-functional thinking (business + product + tech)
→ Has 3-5 year implications (not quick tactical fix)
→ Involves significant resource allocation decisions
→ Requires stakeholder alignment across competing priorities
Not the Right Fit
I cannot help if you're:
✗ Pre-revenue or pre-product-market fit
(You need different support at that stage)
✗ Looking for tactical execution support
(You need a fractional PM or implementation consultant)
✗ Wanting quick fixes or shortcuts
(Strategic transformation takes sustained effort)
✗ Expecting me to do the work for you
(I guide strategy, you own execution)
How We Partner Together
Monthly Strategic Sessions
Deep-dive working sessions focused on your specific challenges.
Intensive strategic thinking applied to your actual decisions.
Output:
Strategic decisions documented, roadmap aligned, implications mapped.
Engagement typically involves ~10-15 hours of high-leverage focus per month, including our sessions and my offline strategic work.
Quarterly In-Person Days
Full-day strategic planning sessions to drive momentum.
Two sessions over the initial engagement (additional sessions available).
Held at your location, mine, or neutral ground.
Output:
Strategic direction locked, stakeholder alignment confirmed, next steps clear.
Ongoing Strategic Support
Direct access between sessions for time-sensitive decisions.
24-48 hour response time on strategic questions.
Think of me as your sounding board when you need to move fast.
Typical Engagement: 3-6 months to establish strategic clarity; many extend to 12+ months as execution unfolds and new opportunities emerge.